Miscellaneous Uses for a Blog

Let's face it. When the public wants media, they go to familiar places. Whether that's YouTube, Bit Torrent, LimeWire, or another network. As companies, why would we waste our time trying to change users' browsing preferences? I admit, there is value when the official site gets hits, but if the core idea is to get the media out for exposure - we're wasting time and effort.

Any smart business knows that when the public creates a buzz like this, it dramatically cuts their need for marketing dollars. Instead of fighting it, let's use it to our advantage.

Ed - one point - we DO have most of our most popular material available online, in embeddable players, in high quality, and easily searchable. Check out www.comedycentral.com for example, to find all of John Stewart or Stephen Colbert. Or check out www.southparkstudios.com. But if Youtube has the clips, too, it's hard to make a buck doing it and the costs are signficant. The fact that so many people don't yet know about these efforts is one of the major problems wrought by the fact that Google won't keep copyrighted material off the site.

Actually, there are quite a few of us that know it's out there but we are unable to use it in a way that we would enjoy. There are times that we want to take shows on the road or watch them on a machine that may not be compatible with your website. We also don't want to have to go to a website to see if a new episode is available but we want to be able to use an RSS feed and download it into our network so that when we sit down to watch something it's there ready for us.

Let me share my story. I never knew who Jon Stewart or Stephen Colbert was until the Net Neutrality debate arose and I caught Jon's clip on youtube regarding that issue. I instantly became a fan and over the next few weeks I became addicted to those shows. I use MythTV for watching shows and I set it up to record every show. A couple months ago Comcast really screwed their subscribers in my area over and as a result I dropped my cable TV service. I've since switched to watching shows off of sites like www.revision3.com because I am able to program my mythtv system to look at their RSS feed and download the show. When I sit down on the couch I grab my remote and can see all of the shows that are ready for me to watch.

Your viewers are all very unique people and they have different habbits and different preferences. The one thing that we all have in common is that we want to enjoy your shows in the way that we like to enjoy TV in our own ways. Requiring someone to watch your show at their computer reduces their attention span and, quite frankly, causes many of them to bail out as soon as the first commercial hits. Now if you put that in a video stream that can be downloaded to a PVR or other device that can be connected to a TV, people are more willing to watch the commercials. I certainly know that I am. The answer is not tying people's hands and telling them how they are supposed to enjoy your content but it's allowing them to enjoy it - period. Three years ago I knew a lot of people that had the stance that music piracy was wrong but after the treatment that we have received from the RIAA I now don't know a single person that respects the legal rights of the music industry simply because the RIAA has abused those rights.

Now, I am not saying that you should not pursue the lawsuits that you think you need to but you have to understand that these clips are introducing your content to people who then start watching the full shows. The majority of the clips on YouTube are just that -- clips. I can certainly understand you fighting full episodes being put on YouTube but the majority of these incidents are not full episodes. Allowing people to view your content in ways that they enjoy only provides you with more viewers.

Another thing that I want to add is that it may not be Google's fault that people don't know about your sites. In fact, people may very well know about the sites and totally despise them. I run MacOS and generally use the Opera web browser. Your sites do not work for me. Occasionally I can open up Safari and watch a show but the performance is less than desireable. The rarity of my visits to your sites are not the result of me not knowing about them but that they just frustrate me more than what I get out of them. Also keep in mind that Google is NOT the internet. Google has shown a good effort in controlling copyrighted material and, in fact, may be doing the best job of any company I've seen so far. Their methods aren't perfect and I can understand your desire to have them strive for perfect but please keep in mind what happened when the music industry shut down Napster -- it pushed everyone somewhere else to get what they wanted and now instead of it being one place that needs to be policed you've got numerous sites devoted to doing exactly what Napster was doing. The closing of Napster encouraged pirates to be more innovative. This is the internet that you are dealing with and no matter how hard you fight there will be people that will continue to break the law. It's a sad truth but its still the truth. Instead of pushing these people more underground why not look for a compromise?

Ultimately it is your copyrights and you are entitled to control those -- that is your right. I would just encourage you not to alienate your viewers by forcing them to play by your rules and watch things the way you want them to be watched because you'll ultimately end up pushing many viewers away and many of us already have a very sour taste in our mouths from the RIAA.

Viacom commenter: Thanks for the comment. I always love to see companies engaged in the conversation that is going on.

I don't know if I'd blame Google for the lack of public knowledge of your legal and embeddable content. Yes, the fact that people posted your content to YouTube before this option was available didn't help, but don't blame others for the lack of effective marketing on your end. All that said, you are definitely right, with sites like YouTube also distributing clips royalty free, you loose money on your content. Unfortunately, with user submitted sites, you know as well as I do that moderating the content is nearly impossible. This is why I hope that a distribution deal can be made with sites like YouTube so it doesn't take a lawsuit to receive a check for your work.