You KNOW I love when companies utilize the tools of social media to engage their base of customers or potential customers. I’ve been looking for a new cell phone for a while now. One of the phones I had been considering was the Samsung Instinct from Sprint . Unfortunately, first impressions for me were not that great. Yet, after expressing this over Twitter, Samsung took the time to engage with me directly . That interaction not only encouraged me to make the decision to take a second look, but also put the phone at the top of my list.

Yet another way that social media can improve your business.

FYI: Cell phone on the brain caused me to say "Verizon" instead of "Viacom" in the video with regards to a previous post .

Zemanta Pixie