Miscellaneous Uses for a Blog

What does social media monitoring look like?

August 28th, 2008

I always love to give examples about the benefits of engaging in social media. Whether it’s Frank from @comcastcares , Dell’s Digital nomads project, the music of Matthew Ebel , or any number of organizations utilizing the power of the conversation to help their companies, they help people think about what social media could do for their organization. The need for companies to listen to the conversations online was a big topic of conversation at last night’s Social Media Club – KC tweet up.

In pops Chris Brogan with what has to be the best post I’ve seen regarding how a company can utilize social media on a daily basis. "What does a day in the life of a social media marketer look like? " While Chris leaves out some aspects of monitoring social media (there’s no way you could fit all of it into one example), Chris’ post is an EXCELLENT starting point to get you thinking.

What does a day in the life of a social media marketer look like? I’m not a marketer, so if I get some of your terms wrong, forgive me. I thought maybe we could do a walkthrough of a fictitious social media marketer, Yolanda, for a small hotel group (four hotels) in Boston. I picked hotels just because otherwise I’d have picked a software company. Let’s walk through a workflow, and then reconstruct it in bullets at the end.

ChrisBrogan.com – Workflow- Social Media for Marketers

Do YOU monitor and engage in the conversations online for you brand (company or personal brand)? Have you had a company or brand reach out to you that made an impact? Leave a comment with some examples about how you engage!

Beijing Tour

Interesting post. I have made a twitter post about this. Others no doubt will like it like I did.
Marmaris

I thought maybe we could do a walk through of a fictitious social media marketer, Yolanda, for a small hotel group in Boston
Gavelect

HI, I am creating a blog about a popular Hotel in York and am scouring the net for ideas and experiences from other hotels and people from around the globe, I would just like to say that this social media experiment could very useful, cheers.
Marcel LeBrun

I also love these examples. We work with many of these companies who use our software (Radian6) to help with online listening and to help manage & coordinate their engagement. One of the things I like about what Chris Brogan points out in his post is the idea of not just listening for your brand (i.e. the hotels example) but beyond it to include things your brand can help with (like people talking about going to the red sox game).

I call this listening for the point of need. When a customer expressed a point of need (i.e. going to a Sox game, where should I stay?), then the marketer has an invitation to respond.

What does social media monitoring look like?

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